…curate your early members. Invite people to join. Tell them exactly why they’re being invited, what you’re trying to build, and how important their participation is to you. Do not invite Robert Scoble – invite your mom, your non-tech friends, people you know have something to contribute. Go to where they congregate already and participate. If you’re not a member of this community, hire someone who is.
— Derek Powazek - On Seeding Communities (via lauraglu)
(via lauraglu)